Category: Neuromarketing
Marketing Psychology – 3 Heuristics for Consumer Decision Making
High performing marketers aren’t shy in using psychology to ensure their messaging hits the mark with consumers. We’ve previously covered some tools and approaches in An Introduction to Neuromarketing, but this post dives into some tactics for improved understanding between your brand and your audience Read More …
Neuromarketing – A Brief Introduction by Example
This is your brain. This is your brain on brand. This is neuromarketing. In this article, we introduce neuromarketing through two of my favorite examples of nueromarketing in action. When marketers set out to win hearts and minds, we rarely call on cardiologists. Neurologists, however, Read More …
The Availability Heuristic and Marketing
What is Availability Heuristic Bias? Do you think the United States crime rate this year is higher or lower than last year? Almost 70% get that wrong, and it’s due largely to our Availability Heuristic bias. Availability Heuristic is our brain’s shortcut for assessing risks Read More …
