Category: Digital Marketing

Designing the Best A/B and Multivariate Testing – The Opportunity-Out Method
A/B and Multivariate testing are key in ongoing conversion rate optimization efforts. This guide presents a cross-platform a/b test framework for email, websites or ad testing, regardless of your software. Opportunity-Out starts by finding the best areas of opportunity in your website, and working your Read More …

The Scientific Method for Conversion Rate Optimization Testing
There are two angles to approach A/B and Multivariate testing. There’s the common “Opportunity-Out Method,” which starts with identifying the biggest area of impact before building out hypothesis, but I prefer to start with a bit more rigor. Call me an academic, but the best Read More …

The ‘One More Book of Summer’ Summer Reading List
Whether you’re the type to catch a chapter over morning coffee or a fellow audio-book commuter, passionate marketers like you and I share a penchant for pages. If you can only fit one more marketing must-read book in this summer, here are some recommendations. Captivology Read More …

Inbound PPC – Amplifying your Inbound Acoustic Hit
Inbound marketing is the purist acoustic guitar movement to the ‘play it loud’ electric guitar riffs of traditional ‘outbound’ methods. The difference between the two isn’t the use of an amplifier to perform, it’s the total reliance on that amplifier to be heard at all. Read More …

What to Blog About? How to Come Up with Blog Ideas (Using Google Advertising)
We both know you need to draft something for your brand’s blog, so it’s time stop staring at a blank screen and start that article about…. Well… What to write about? Can we use an advertising platform to generate free blogging ideas? Absolutely. Google’s advertising Read More …

What is a ‘Good’ Website Conversion Rate?
Average website conversion rates vary by industry, but art typically reported between 2% and 10%, but your reality may vary. Your own business’ best website conversion rate will depend largely on what you’re measuring, and how you’re measuring it. What Should you Measure for Website Read More …

Communing with the Dead (via Twitter)
To bring a little social media flair to the typical Halloween haunt, I designed Yorick, the Twitter-narrating skull. Broadcasting live 24/7 for the entirety of October, Yorick was damned to narrate any and all posts sent to him via Twitter. Yorick’s live feed earned over Read More …