A/B and Multivariate testing are key in ongoing conversion rate optimization efforts. This guide presents a cross-platform a/b test framework for email, websites or ad testing, regardless of your software. Opportunity-Out starts by finding the best areas of opportunity in your website, and working your Read More …

There are two angles to approach A/B and Multivariate testing. There’s the common “Opportunity-Out Method,” which starts with identifying the biggest area of impact before building out hypothesis, but I prefer to start with a bit more rigor. Call me an academic, but the best Read More …