Category: Creative Marketing

How can you create persuasive advertisements? Story & Synapse
Persuasive ads aren’t always a viral sensation, but a focus on audience attention and behavior are critical for ads that perform from display banners to tv spots. When a strategy calls for more impact from your impressions, expect to find the highest performing ads at Read More …

Getting the Most from Interviewing Experts – 3 Simple Tips
You’re going to need a mini notebook, metal water bottle, and a curious habit of breaking your own best plans. Whether you’re interviewing global thought leaders for a national audience or your own peers for more informed content marketing, your interviewing habits are crucial to Read More …

What to Blog About? The Free Keyword Tool for Battling Blogger’s Block
Staring at the blinking cursor while you draw a blank on what to blog about? Use this free tool in an unexpected way for free, SEO friendly, blog ideas. The Google AdWords Keyword Planner as not just a great gadget for estimating search traffic. It Read More …

Storytelling for the Best. Case Studies. Ever.
When she checked in at the Mandalay Bay Hotel, she couldn’t believe she had forgotten her shoes back home! The guest called the online shoe store where she had purchased them and her luck didn’t get better. The online retailer didn’t have the shoe in Read More …